Collaboration: what it means really

imageA quick online trawl shows that there’s certainly no shortage of businesses claiming to work ‘collaboratively’. But then a closer look will reveal that for many, collaboration is really just another way of saying they work with other businesses. More often than not, the term itself is little more than a buzzword used to pad out the value proposition.

Which is a shame, because real collaboration in business is a powerful instrument worthy of far more than mere lip service. Basically, when collaboration gets invited to the party, everyone stands to benefit.

So what does real collaborative intent in a working relationship actually look like? Herewith the necessary and sufficient conditions that underpin all true collaboration:

1. No ‘us’ and ‘them’  The usual buyer/supplier relationship is replaced by something more akin to a collective mindset, involving full two-way transfer of knowledge. The collaborative partner is materially on the same team – the idea of them being treated, say, as some kind of customer to be sold/upsold/cross-sold to, never comes into it.

image2. Neither party solely owns the risk  When this holds true, no one is left to carry the can should the project fail. If it doesn’t work out then the costs are effectively split – it isn’t the case that one party picks up the tab whilst the other merely collects their fee and moves on.

3. Neither party solely owns the reward.  Uncommon, though no less essential, project revenue doesn’t flow into one partner’s coffers before being paid on to settle the second partner’s bill. Instead it is viewed as entering a notional holding ‘pot’ from which all earnings are paid according to prior agreement.

So there it is – shared knowledge/aspiration, shared risk, shared reward – it isn’t rocket science but get these in place and you’re well on the way to true collaboration…

Collabreativity – the new spice* of business life

(* Coming soon to a cinnamon near you)

Back in the early days of the new millennium, when anything and everything seemed possible, co-creation was but one of a host of ideas all poised on the launch pad.

The notion that suppliers and consumers could come together to shape the products of the future is what led ultimately, for better or worse, to what we now call social media.

But collaboration can take many forms and collaborative creativity these days is as likely to refer to businesses working together to be better businesses as to enable them to create exceptional products.

In particular, a major hurdle is cleared when B2B service providers opt to shift from front- to back-end charging.

imageSuppose, for example, you do spade hire and as a geolocation specialist, I’ve got a pretty good idea where the treasure’s buried. Do you still insist on your usual up-front hire charge, even though that will clearly eat into my calculation budget and may jeopardise the entire project?

Or do we simply agree to divi up the treasure and start digging? Even if we draw a blank, isn’t it better that we should try anyway?

Creative solutions like this may seem obvious, yet every day great projects get held back precisely because up-frontism takes precedence over longer-term potential.    The Opportunity Gap, in other words.

imageYet it’s a divide that with properly managed profit-shared and risk-balanced working arrangements can be bridged.

It isn’t trivial. But it is worth it. Collaborative creativity – someday maybe all businesses will work this way.

Until then, well, there’s us. Or as we like to say…

Welcome to the future.